John DiMare discusses the four Es of creating a simple marketing plan. The four Es stand for Effect, Execution, Engagement, and Evaluation. John explains each one of these mindsets and gives examples on how to use them to create a marketing plan for your productions.
John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.
John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com.
Show Notes:
Awesome Impact – http://awesomeimpact.com
Email John - askjohn@awesomeimpact.com
Download the 4 Es worksheet – https://wellattended.com/blog/026-4-es-creating-simple-marketing-plan-john-dimare/
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Matt Marberry discusses how to market your shows as an attraction. He explains how to advertise with coupon books and rack cards and how to partner with tourist gift shops to sell tickets. He also explains how pre-sales are helping him recover advertising costs.
Matt was raised in Las Vegas where he was able to see many different productions during his childhood. Matt began his professional entertainment career as a singing bus boy at the Stratosphere Casino. He has worked with companies as Sea World Parks and Entertainment, Disney Cruise Line, and Universal Studios where he performed as Jake Blues from the Blues Brothers. After years of performing, he was given opportunities to direct shows at Mystery Dinner Playhouse and Captain Jack's Pirate Ship in Virginia Beach.
Matt founded OBX Mystery Dinner in 2014 where he creates, produces, and manages shows. Matt has quickly expanded to other attractions including a ghost tour in the Outer Banks and a second Mystery Dinner Theater in Williamsburg, Virginia. He recently formed a partnership with Tim Hass to write scripts for his Mystery Dinner Theatre and now sells the performance rights to other producers.
Show Notes:
Matt Marberry on Facebook - https://www.facebook.com/matt.marberry.7
OBX Mystery Dinner in North Carolina – http://obxmysterydinner.com
OBX Mystery Dinner in Virginia – http://mysterydinnerwilliamsburg.com
OBX Ghost Tours – http://obxghosttours.com
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John DiMare discusses the seven deadly sins of small business marketing and how to avoid them. A few topics include how to create a persona to make your marketing more effective, how to build a premium brand mentality, how to grow relationships with customers, and much more.
John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.
For years, friends and colleagues have asked John for advice in many areas of small business. John now answers those questions on his website AwesomeImpact.com. There he hosts podcasts on topics such as marketing and team development.
John is a certified Ziglar Legacy Trainer, which means he has been certified and trained by the Zig Ziglar Corporation to present lectures and workshops on many of the key Ziglar development programs.
Show Notes:
Awesome Imact – http://AwesomeImpact.com
Strategic Planning Worksheet – https://wellattended.com/blog/024-7-deadly-sins-small-business-marketing-john-dimare/
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Download our free marketing resources at https://wellattended.com/resources
Paul Draper discusses how to get theatres to book your show. He talks about how to find theatres, the best ways to contact them, what theatres are looking for in an act, the type of promotional tools to send them, and he explains the differences between a corporate show and a theatre show.
Paul is an anthropologist, magician, and mentalist who has traveled the world in search of magic and mysteries to bring you his show, “Mysteries of the Mind”.
Some of his recent TV appearances include: Hell’s Kitchen, Pawn Stars, Ghost Adventures, Mindfreak, and House Hunters. He's also been featured in articles for Psychology Today, Glamour Magazine, AskMen.com, and has many guest contributions for the AP and AOL News.
Paul has lectured and performed at Yale University, Apple, The World Famous Magic Castle in Hollywood and The Magic Circle in London. As a respected Las Vegas entertainer, Paul has headlined in the 800 seat showroom at the Orleans Casino and is the House Magician for the Venetian Hotel & Casino.
Show Notes:
Website - http://www.MentalMysteries.com
Facebook - https://www.facebook.com/MentalMysteries/
Instagram - https://www.instagram.com/paulwdraper/
Demo video - https://vimeo.com/pauldraper/pauldraper2017
TV Shows - https://youtu.be/BK4RuRq61lk
Wikipedia - https://en.wikipedia.org/wiki/Paul_W_Draper
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