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WellAttended: Event and Theatre Marketing / Promotion

WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you can immediately use to increase ticket sales. Please make sure to subscribe.
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WellAttended: Event and Theatre Marketing / Promotion
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Now displaying: May, 2017
May 29, 2017

Peter Michael Marino talks about how to get a brand sponsorship for your show. He discusses how he approached Post-it Notes, how he pitched them to become a sponsor, the sponsorship deal, and how it helps his show stand out.

Peter is an award-winning solo show teacher, director, producer, and performer. He’s the creator and co-producer of SOLOCOM, which has launched over 400 world-premiere, international solo comedies at The People’s Improv Theater.

His long-running solo comedy Desperately Seeking the Exit chronicled the making and unmaking of his West End musical flop Desperately Seeking Susan - receiving 5-star reviews and a London transfer. His 2015 solo chat show spoof, Late with Lance!, also played everywhere from Orlando to London. His current show, Show Up, is an improvised solo show deconstruction that’s about the audience, and is playing in NYC, Orlando, and Edinburgh.

Peter's production company PM2 Entertainment has presented David Mills: Shame!, Jason Kravits’ Off the Top!, LA comedy duo Moby Alpha, the immersive Joe's NYC Bar, and the acclaimed international solo show hit David Carl’s Celebrity One-Man Hamlet.

Show Notes:

Website - www.petermmarino.com
Show Up - https://www.showuptheshow.com
Facebook - https://www.facebook.com/petermichaelmarino
Twitter: https://twitter.com/blackoutpete

Download Pete's Post-It Notes pitch here: https://wellattended.com/blog/048-getting-brand-sponsorship-peter-michael-marino/

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May 22, 2017

Dominic Calabrese discusses how to develop relationships with the media. He talks in detail about how to contact the media, how to become a resource, how to get publicity, and how to nurture your relationship.

Dominic is an award-winning public relations professional. Dominic has held senior-level positions in academia, government, and non-profit sectors. He is currently the Senior Vice President of Public Relations at the Chicago Lighthouse. Under his leadership, The Lighthouse’s public relations department has won eight Golden Trumpet Awards and three Silver Trumpet Awards for outstanding achievement from the Publicity Club of Chicago.

Among his major accomplishments is placing a front-page profile of The Lighthouse’s clock-making operation in the Wall Street Journal. In addition to overseeing public relations for The Lighthouse, Dominic is an adjunct professor at Columbia College Chicago. He is also President of the Publicity Club of Chicago, the nation’s largest independent public relations organization.

Show Notes:

Chicago Lighthouse - http://chicagolighthouse.org/
Email - dominic.calabrese@chicagolighthouse.org
Publicity Club of Chicago - http://www.publicity.org/

Download the handout on how to develop media relationships here: https://wellattended.com/blog/047-develop-media-relationships-dominic-calabrese/

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Download our free marketing resources at https://wellattended.com/resources

May 15, 2017

Bernie Bregman discusses how he produces successful nerd nightclubs. He talks about why he started the nightclub, the types of deals he makes with venues, and shares his advertising secrets he's used to build his large following.

Bernie is the Founder of Nerds Like Us which is a community for nerd culture. Bernie produces stage shows, conventions, nerd parties, nerd nightclubs, midnight movie screenings, weddings, and many other types of events.

He started as a hype-man in the Rocky Horror circuit in the late 90s before taking on pop-culture and comic conventions. He has worked every kind of event and built an amazing network of talented individuals who help him achieve his event’s goals. His work includes the Rocky Horror 35th and 38th annual conventions, Stan Lee’s Los Angeles Comic Con Cosplay Ball 2014-present, and he recently launched the concept of nerd nightclubs all across the country.

Show Notes:

Nerds Like Us
Facebook - https://www.facebook.com/NerdsLikeUs/
Twitter - https://twitter.com/NERDSLIKEUS
Instagram - https://www.instagram.com/nerdslikeus/

Bernie Bregman
Twitter - https://twitter.com/berniebregman
Facebook - https://www.facebook.com/berniebregman

Click here to see Bernie's promotional photos: https://wellattended.com/blog/046-producing-successful-nerd-nightclubs-bernie-bregman/

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Download our free marketing resources at https://wellattended.com/resources

May 8, 2017

Carol Jackson discusses 10 ways to make your website patron friendly. She talks in detail about what information you need on your site, how to make navigation easy, and how to make people want to see your shows.

Carol is the co-founder of Minnesota Theatre Love. Carol and her sister Julie started the blog in 2014 with the goal of highlighting all of the amazing theatres in the Twin Cities. In the past three years, they have written over 230 posts about must see shows and marketing strategies. In the 90s, Carol worked in the box offices at the Fitzgerald Theater and Park Square Theatre for over a decade. She is currently a librarian at the Ramsey County Library in St. Paul.

Show Notes:

Website - http://www.mntheaterlove.com/
Facebook - https://www.facebook.com/mntheaterlove/
Twitter - https://twitter.com/MNTheaterLove
Email - mntheaterlove@gmail.com

Download the 10 Ways to Make Your Website Patron Friendly: https://wellattended.com/blog/045-10-ways-make-website-patron-friendly-carol-jackson/

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Download our free marketing resources at https://wellattended.com/resources

May 1, 2017

David DaVinci explains how to book your show on a cruise ship. He talks about why you should perform on a cruise ship, how to create a demo video, how to find and contact agents, and explains the contracts.

David is a world-class illusionist. He has completed multiple world tours, starred in & co-produced “Magical Flight” at the Hyatt Regency Saipan, headlined on five Ringling Brothers & Barnum and Bailey Productions, headlined at theme parks, and on Disney, Holland America, Princess, and Norwegian Cruise lines all over the globe. He has won multiple national and international awards including the Pacific Rim Professional Stage Championship and the Masters of Magic Award.

David’s career started when he performed his first show in the 5th grade. By high school he was a local celebrity in Spokane, Washington with performances at local restaurants like Red Robin, Chile’s and Blue Bayou. His career continued to explode and eventually took him to more than 50 countries on 5 continents.

His illusions have been seen on multiple television specials including Masters of Magic, Magic Planet, and OTV in Shanghai. David has performed for international royalty and celebrities such as Rod Stewart, Shaquille O’Neal, Jennifer Garner, and Vanilla Ice. He also performers for corporations like AT&T, BMW, and Lamar Outdoor Advertising.

Show Notes:

Website - http://daviddavinci.com
Demo Videos - https://vimeo.com/thrillusionist
Facebook - https://www.facebook.com/Thrillusionist/
Instagram - https://www.instagram.com/thrillusionist/
Magic Master Summit – http://magicmastersummit.com/

Download the agent list and manifest: https://wellattended.com/blog/044-booking-show-cruise-ship-david-davinci/

Rocky Mountain Session in Denver – www.mountainsession.com

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