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WellAttended: Event and Theatre Marketing / Promotion

WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you can immediately use to increase ticket sales. Please make sure to subscribe.
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Now displaying: 2018
Aug 27, 2018

Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his Re|action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special. Download the handout in the show notes to get examples of offers and emails that Dan sends to Diablo Ballet patrons.

Dan has successfully marketed performing arts organizations for over 10 years. At Diablo Ballet, he created the organizations first audience development and digital strategy department. In one year, he helped lead Diablo Ballet to their highest subscription rate in 25 years.

Dan has also been Director of Marketing and Communications for the San Francisco Opera's Merola Opera Program, where he achieved some of the largest ticket and membership sales in the company's 60+ year history. He was also recognized by Opera America for his work in bringing new audiences into the art form.


Show Notes:

Diablo Ballet – https://Diabloballet.org
Dan on LinkedIn - https://www.linkedin.com/in/danmeagher/
Email - dan@diabloballet.org

Download the handout - https://wellattended.com/blog/078-how-to-turn-ticket-buyers-into-repeat-patrons-with-dan-meagher/

WellAttended Summit - https://wellattendedsummit.com

Jul 2, 2018

Gary Berg discusses how to price your shows and make $100,000 a year. We talk about 8 factors that play a role in pricing, the formula to make $100,000, and we discuss the benefits of working with an agent.

Gary founded G.L. Berg Entertainment in 1989, and today, the company is one of the largest entertainment providers across the country, contracting over 4,000 worldwide shows and events annually. Gary holds a BA in English and an MA in Higher Education Administration, and his previous career as a college administrator helps him keep smart and talented people focused and on track. Gary loves sports, comedy, music, and most forms of live entertainment experiences.

Show Notes:

https://Glberg.com

Entertainers Who Work - http://entertainerswhowork.com

Buy Entertainers Who Work - https://amzn.to/2KGsEm2

Email - info@glberg.com

Enter the giveaway to win Entertainers Who Work - https://wellattended.com/blog/077-how-to-price-your-shows-and-make-100000-a-year-with-gary-berg/

May 21, 2018

Dan Holzman explains how to use comedy in your marketing. He talks about the three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing.

Dan has been called a Juggling Genius because of his unique and entertaining twist on the 2000 year old art of juggling. His clever one-of-a-kind stunts have earned him two Guinness Book World Records and four appearances on The Tonight Show. During his 30 year career, Dan has toured with comedy legends Robin Williams, Billy Crystal, and Howie Mandel. In 2009, Dan was presented with the International Jugglers' Association’s Award of Excellence in recognition of his outstanding work as a professional juggler.

Show Notes:

Enter the giveaway: https://wellattended.com/blog/076-how-to-use-comedy-in-your-marketing-with-dan-holzman/

12 Rules for Life – https://amzn.to/2GDcDdN
1,001 Tips on Practicing, Perfecting and Performing Your Act - https://amzn.to/2s2wkWW

danjuggle@gmail.com
https://www.facebook.com/daniel.holzman.3
http://braindrizzles.com/Home.html
http://zing.toys/
http://www.ringdama.com/
http://launch.showbizblueprint.com/

Apr 2, 2018

RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode.

RJ is a 21 year old Communications student by day and professional magician by night. He is based in Appleton, Wisconsin which is the hometown of Houdini. He’s performed for Fortune 500 companies like Cricket Wireless and Kimberly Clark and has performed at events like TED and the Indy 500. RJ's three-course dinner magic show, Now Serving Magic, is the only dinner magic show in Wisconsin and has garnered RJ over 10 press features in the last year!

Show Notes:

RJ on Facebook - https://www.facebook.com/Rjsmagic/
Now Serving Magic - https://www.facebook.com/nowservingmagic/
Website - http://nowservingmagic.com

Download the handout and press releases at https://wellattended.com/blog/075-7-hidden-gems-found-in-the-wellattended-podcast-with-rj-lynch/

Mar 26, 2018

Peter Boie explains how to organize your sales with a CRM. He talks about why you need a CRM, what you can do with it, how it can help increase sales, and the features you should look for when choosing one.

Peter travels nationwide performing his award winning show Magician for Non-Believers. His show is one of the top booked college acts in the country, and he was nominated for "Entertainer of the Year " from Campus Activities Magazine. He also recently showcased his talents on national TV, where he performed on Penn & Teller Fool Us.

 

Show Notes:

PeterMagician.com
MondayClubPodcast.com

Download the CRM Guide + Peter's Email Sequence -

https://wellattended.com/blog/074-how-to-organize-your-sales-with-a-crm-with-peter-boie/

Feb 26, 2018

Joe Diamond explains the 7 lessons he learned from getting kicked off TripAdvisor. He talks about why he got removed, how to keep this from happening to you, and how to properly use TripAdvisor to promote your business.

Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden objects in graveyards, and has even driven a car blindfolded! He has become a local celebrity due to these incredible stunts on TV, the news, and radio. He produces his weekly, one man show Close Encounters in Chicago.

Show Notes:

Joe Diamond – http://joediamondlive.com

Joe Diamond on Twitter - https://twitter.com/JoeDiamondLive

Joe Diamond on Facebook - https://www.facebook.com/joediamondlive/

Pic Stitch on Apple - https://itunes.apple.com/us/app/pic-stitch-collage-editor/id454768104?mt=8

Pic Stitch on Android - https://play.google.com/store/apps/details?id=com.bigblueclip.picstitch&hl=en

Little Red Book of Selling - http://amzn.to/2CIl59D

Download the outline: https://wellattended.com/blog/073-7-lessons-learned-getting-kicked-off-tripadvisor-joe-diamond/
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Download our free marketing resources at https://wellattended.com/resources

Feb 12, 2018

Thom Britton talks about how to use print marketing as merchandise in back of room sales. He explains what to sell, how to price the merchandise, where to put your table, and how to make the most money selling your products. You can follow along with this episode by downloading the presentation in the show notes.

Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.”

Show Notes:

FreakShow & Tell - https://freakshowtell.com/

Get the presentation - https://wellattended.com/blog/072-use-print-marketing-merchandise-back-room-sales-thom-britton/

Join the Workshop – https://wellattended.com/workshops

Feb 5, 2018

Thom Britton talks about how to use your print marketing in social media and beyond. He explains the different image formats, how social media images are unique, and how to write a call to action. Follow along with this episode by downloading the presentation in the show notes.

Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.”

Show Notes:

FreakShow & Tell - https://freakshowtell.com/

Download the presentation - https://wellattended.com/blog/071-use-print-marketing-social-media-beyond-thom-britton/

Join the Workshop – https://wellattended.com/workshops

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Download our free marketing resources at https://wellattended.com/resources

Jan 29, 2018

Thom Britton talks about how to use print marketing to sell more tickets. He explains how to choose a design, select a designer, set your budget, and distribute your print marketing materials. You can follow along with this episode by downloading the presentation in the show notes.

Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.”

Show Notes:

FreakShow & Tell - https://freakshowtell.com/
Danger Circus - http://dangercircus.com/

Download the presentation - https://wellattended.com/blog/070-use-print-marketing-sell-tickets-thom-britton/

Join the Workshop – https://wellattended.com/workshops

Jan 22, 2018

Philip Peredo explains how to create a marketing plan. He talks about why it's important to have a plan, how he uses a marketing calendar, and the types of marketing that he includes on the calendar. Download the calendar and marketing checklist that's in the show notes to follow along with this episode.

Philip is the owner of TickleMe Entertainment - a show production, talent management and show marketing firm in Las Vegas. He is also a professional stand-up comedian. Prior to entering the entertainment industry, Phil owned business process outsourcing firms and was involved in local politics in New Jersey. He currently runs five shows in Las Vegas - with the Sapphire Comedy Hour being named Best Comedy Club and Best Comedy Show in Las Vegas two years in a row in the Las Vegas Review Journal.

Show Notes:

Philip Peredo – http://phildephilipino.com
TickleMe Entertainment - https://ticklemeentertainment.com/

Download the marketing calendar and checklist - https://wellattended.com/blog/069-create-marketing-plan-philip-peredo/

Join our live workshop – https://wellattended.com/workshops

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