Cameron Cash explains how to build a social media strategy for your theater. He talks about what to include in the strategy, how to position your brand, the type of content to share, and how to involve your cast and crew.
Cameron has a degree in film production from the University of Texas at Austin. After graduating, Cameron moved to New York City and landed several off-Broadway and touring stage roles (Much Ado About Nothing, Cyrano De Bergerac, The Adventures of Don Quixote), while producing 2 short films (The Efficiency Experts Guide to Better Business, Disconnect) and a feature (Tom's Wife). After moving to LA, he continued to act in feature films (Priest, Finding Mr. Wright), commercials (Avis, Arrow Electronics), and television shows (Entourage, Lost Tapes) while moonlighting in post-production.
Cameron eventually funneled a passion for social media and his knowledge as an early platform adopter into what has become an award winning career in digital marketing. He has excelled at turning brand messaging into compelling campaigns and has produced digital strategy + creative for Ford, American Express, CNN and Disney. In addition to working in social, Cameron is also passionate about fitness and wellness, and teaches yoga on the side.
Show Notes:
Website: http://www.thesocialmediadictionary.com
Facebook: https://www.facebook.com/MercuryVenusDigital/
Twitter: https://twitter.com/thecameroncash
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Shauna Branche explains how featuring your talent in teaser postcards can help fill seats. She talks in detail about how she designs the postcards, how she includes them in her marketing, and how she uses them to make additional income at her shows.
Shauna is the founder and co-owner of Sweet Cheeks Cabaret in Anchorage, AK. She has been a dancer for 17 years, primarily focusing in Middle Eastern Dance, Classical Indian Dance, and GoGo Dance. For the past 4 years, she has been producing shows and performing with Sweet Cheeks Cabaret. Typically, you can see her perform at least once a month at various events around Anchorage. She currently teaches Burlesque Workshops and Classical Indian Dance.
Show Notes:
Website - www.sweetcheekscabaret.com
Facebook - https://www.facebook.com/SweetCheeksCabaret/
Instagram - https://www.instagram.com/sweetcheekscabaretak/
Email - sweetcheekscabaret@gmail.com
Download the Teaser Postcards - https://wellattended.com/blog/042-teaser-postcards-featuring-talent-shauna-branche/
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Bruce Pachtman discusses how to write a title that will help sell more tickets to your shows. He gives examples of titles that should be avoided, explains what makes a title stand out, and how to formulate a title that will help with your marketing.
Bruce wrote and performed a solo show titled, “Don't Make Me Look Too Psychotic”. It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. “Psychotic’s" remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians.
Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition, Bruce has produced "It Could Have Been A Wonderful Life", "miss-matches.com"," The Dharma Of Dollars", Hudsondance, Tom Sway Band, "Laughter Against The Machine", "New Years Eve With True Fiction Magazine, and 3 For All".
He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 8th year. Bruce founded the Solo Performance Workshop solo performance school where he teaches courses in publicity, marketing, and producing.
Show Notes:
Email: brupach@gmail.com
Facebook: https://www.facebook.com/bruce.pachtman.7
Solo Sundays: https://www.facebook.com/solosundays/
Download the Title Worksheet: https://wellattended.com/blog/041-writing-show-title-sells-tickets-bruce-pachtman/
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John DiMare talks about how to run a SWOT analysis to achieve your goals. SWOT stands for strengths, weaknesses, opportunities, and threats. John goes over each step of the analysis in detail and uses real life examples so that you can apply this analysis to your business.
John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.
John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com.
Show Notes:
Awesome Impact – http://awesomeimpact.com
Email - askjohn@awesomeimpact.com
Download the SWOT Analysis Worksheets - https://wellattended.com/blog/040-running-swot-analysis-achieve-goals-john-dimare/
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Download our free marketing resources at https://wellattended.com/resources